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AusAir began in 2017 with a simple mission, to provide people access to clean air. This was inspired by our travels overseas to places where airborne particulate matter was high. When bushfires devastated our home country, we experienced first hand what it was like to live without access to clean air. This prompted us to research the global issue of air pollution, its prevalence, effects and how people protect themselves. We were struck by how devastating the impacts are on health, the lack of awareness around these dangers and that many people exposed to this problem weren’t taking actions to protect themselves. Why weren't there any good solutions?
COVID-19 changed the way we think about air pollution. In light of the pandemic, our mission remains the same and we now include protection against viral and bacterial contaminants as part of our mandate, clean air for everyone. We also believe that as a company we are in a unique position to positively impact the environment at scale. Since March 2020, roughly 129 billion disposable face masks are being thrown into landfills every month. The majority of these masks are made from virgin plastics and designed for single use, this level of consumption and waste is unsustainable and wreaks havoc on our environment. Because of this, we refuse to provide apparel to protect against air pollution whilst consciously contributing towards waste pollution.
We believe there shouldn’t be a choice between being the best in the world and being the best for the world. To this day, our drive and purpose is the same, to raise awareness of the health impacts of air pollution, to encourage people to take control of the air they breathe and to thoughtfully design health apparel for the urban explorer. Our philosophy has always been to listen to our customers to understand how we can design products that suit their needs. We really value your feedback, so please reach out so we can incorporate your ideas into our next range of products.
