“OUR COMPANY WAS FOUNDED ON THE SIMPLE BELIEF THAT EVERYONE DESERVES TO BREATHE SAFE AIR. WE STRONGLY BELIEVE THAT ACCESS TO CLEAN AIR IS A FUNDAMENTAL HUMAN RIGHT.”
AusAir began in 2017 with a simple mission, to provide people access to clean air. This was inspired by our travels overseas to places where airborne particulate matter was high. When bushfires devastated our home country, we experienced first hand what it was like to live without access to clean air. This prompted us to research the global issue of air pollution, its prevalence, effects and how people protect themselves. We were struck by how devastating the impacts are on health, the lack of awareness around these dangers and that many people exposed to this problem weren’t taking actions to protect themselves. Why weren't there any good solutions?
EXPANDING OUR MANDATE
"WE BELIEVE THERE SHOULDN’T BE A CHOICE BETWEEN BEING THE BEST IN THE WORLD AND BEING THE BEST FOR THE WORLD. OUR GOAL IS TO PROVIDE PEOPLE PROTECTION FROM AIR POLLUTION, WITHOUT CONTRIBUTING TO WASTE POLLUTION."
COVID-19 changed the way we think about air pollution. In light of the pandemic our mission remains the same and we now include protection against viral and bacterial contaminants as part of our mandate, clean air for everyone.
We also believe that as a company we are in a unique position to positively impact the environment at scale. Since March 2020, roughly 129 billion disposable face masks are being thrown into landfills every month. The majority of these masks are made from virgin plastics and designed for single use, this level of consumption and waste is unsustainable and wreaks havoc on our environment.
"BECAUSE OF THIS, WE REFUSE TO CREATE MASKS TO PROTECT AGAINST AIR POLLUTION WHILST CONSCIOUSLY CONTRIBUTING TOWARDS WASTE POLLUTION. WE ARE CREATING PRODUCTS FOR LONGEVITY NOT LANDFILL BY USING THE LATEST IN MATERIAL SCIENCE TO DESIGN PRODUCTS THAT ARE BOTH DURABLE AND SUSTAINABLE."
To this day, our drive and purpose is the same; to raise awareness of the health impacts of air pollution, to encourage people to take control of the air they breathe and to thoughtfully design advanced performance technology for the urban explorer.